In October 2011, the Donald W. Reynolds Journalism Institute (RJI) brought together dozens of publishers and editors for “Community Newspapers: Tomorrow has arrived.” In a jam-packed two days, participants covered mobile, paid content, digital lessons from the Joplin, Missouri, tornado, making money in the digital age, community newspapers and the Web, social media and engagement and much more.

During the 2012-2013 academic year top faculty from the Missouri School of Journalism assembled best practices in Paid Content, Stacking Digital Dimes and Social Media for Journalists and took them on the road. Presentations included the Key Executives Mega-Conference, American Society of News Editors (ASNE) annual convention and state press association conventions in Alabama, Georgia, Kentucky, Louisiana, Michigan, Mississippi Missouri, New York and Virginia.

In November 2014, 16 news organizations shared 32 great ideas that improved their enterprise during the previous year. These “great ideas” included news-editorial improvements, new products and services, new and-or enhanced revenue strategies, audience development and digital services. How-to details on how to replicate these ideas are on the Potter website for the benefit of all participants’ news organizations.

Click here to learn more about the Potter Initiative and Forums