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Innovation and Transformation in Community Newspapers

Reynolds Journalism Institute
University of Missouri School of Journalism
Columbia, Missouri
November 20 – 21, 2014


Bring two proven ideas to RJI, leave with 40.

Have you successfully implemented an idea at your news organization in the last year and thought, “Wow, I could use 20 more like that”?

We can help.

The Donald W. Reynolds Journalism Institute is inviting industry professionals to the second Walter B. Potter Sr. Conference this fall and the price of admission is two successful ideas – proven winners that generated revenue, boosted readership or improved your operation. The Potter Conference will bring together community news executives and leaders at the Missouri School of Journalism for an exchange and dialogue of best practices that will help sustain local journalism, especially in small and rural markets.

The two-day event will be held November 20-21 at RJI in Columbia, Missouri. All participants will be permitted to bring up to three colleagues from their outlet or media group.  We’re looking for 40 unique ideas, not 40 versions of the same idea. So apply here, before someone takes your spot! Submit several ideas to increase your chances for participation. Seating is limited. Those who make it to the conference will return home with access to all innovations presented, including details on how you can implement them at your organization, as well as a free copy of Penelope Muse Abernathy’s book, “Saving Community Journalism.” The deadline to apply is Nov. 3.

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