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The Walter B. Potter Sr. Conference 2017

Reynolds Journalism Institute
University of Missouri School of Journalism
Columbia, Missouri
April 06 – 08, 2017


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Google and Facebook: New tools to enhance storytelling, reach and engage local audiences

Both Google and Facebook have created – and continue to develop – tools that can, do and will help journalists do better work, aid in workflow issues and track results … even for the smallest news organizations.

Plan now to join your peers April 6-8 at the Donald W. Reynolds Journalism Institute on the beautiful campus of the University of Missouri. During this latest edition of the Walter B. Potter Sr. Conferences you’ll learn how community news organizations – weeklies, small dailies and their websites – can reach deeper into their audiences, and grow their audience with new opportunities created with tools from Google and Facebook.

From Google you’ll learn how to use:
· Search for journalists
· Public Data Explorer
· Scholar for journalists
· Google Maps for journalists
· Street View 360 for journalists
· Live streaming for journalists
· and more

From Facebook you’ll learn :
· How News Feed works
· Best Practices for Facebook Live
· How to get access to Facebook’s partner portal
· Where to find online resources to train others in your newsroom
· The pros and cons of pages and profiles
· More about what the Facebook Journalism Project is doing for local newsrooms
· and more