Google and Facebook: New tools to enhance storytelling, reach and engage local audiences Both Google and Facebook have created – and continue to develop – tools to help journalists, including those in the smallest news organizations, do better work, improve workflow issues and track results. During this latest edition of the Walter B. Potter Sr. Conferences, attendees learned how community news organizations – weeklies, small dailies and their websites – can reach deeper into their audiences, and grow their audience with new opportunities created with tools from Google and Facebook.
You’ve only got so much time and money, right?
You don’t believe you can afford to chase every opportunity that’s out there. And even if you could, you’re not sure you or your team would know how to do so in an efficient, effective manner.
The Walter B. Potter Sr. Conference 20016 was held at the Reynolds Journalism Institute in Columbia, Missouri, on April 14–15, 2016.
These are challenging economic times for all of us. But this is also a time of opportunity for community journalism.
In October 2011, the Missouri School of Journalism, the Reynolds Journalism Institute and the Missouri Press Association put together the first Walter B. Potter Sr. Conference for community newspaper publishers and editors.
Have you successfully implemented an idea at your news organization in the last year and thought, “Wow, I could use 20 more like that?”
We can help.
The Donald W. Reynolds Journalism Institute invited industry professionals to the second Walter B. Potter Sr. Conference in fall 2014. The price of admission is two successful ideas — proven winners that generated revenue, boosted readership or improved their operation. The Potter Conference brought together community news executives and leaders at the Missouri School of Journalism for an exchange and dialogue of best practices that will help sustain local journalism, especially in small and rural markets. The two-day event was held Nov. 20-21 at RJI in Columbia, Missouri.