Ideas

Walter B. Potter Sr. Conference 2016

Aaron Pellish and Judd Slivka: Video production and training for community newspapers

Ben Jones: Introduction to Tableau Public: Interactive data stories, no programming required

Brian Steffens: What’s next for you and the Potter Coferences?

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    Brian Steffens| Director–Communications, Reynolds Journalism Institute

    Brian Steffens, director of communications at the Reynolds Journalism Institute, worked the room to explore what’s working, and what’s not; what your next steps are as you return home; what you still need that you didn’t get at this meeting; and what you might want the next Potter conference to accomplish.

    Go to Brian Steffens: What’s next for you and the Potter Coferences?

Hope Kirwan and Sara Shahriari: Here Say: Interactive audio storytelling

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    Hope Kirwan| Reporter, Wisconsin Public Radio

    Hope Kirwan, founder of Here Say, and Sara Shahriari, assistant news director at KBIA-FM, detail how students built this project from the ground up and how the show transitioned from successful student project to a teaching lab for journalism students, at the Walter B. Potter Sr. Conference held at the Reynolds Journalism Institute April 14-15, 2016.

    Go to Hope Kirwan and Sara Shahriari: Here Say: Interactive audio storytelling

Ishmael Sistrunk: How the St. Louis American grew its “likes” from 10,000 to 40,000

Jeff McNiell: Don’t be a social (media) outcast

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    Jeff McNiell| Editor, Houston Herald

    Jeff McNeill, editor at the Houston Herald, shared the impact social media has in connecting the Houston Herald with its community and why every newspaper should do the same at the Walter B. Potter Sr. Conference held at the Reynolds Journalism Institute April 14-15, 2016.

    Go to Jeff McNiell: Don’t be a social (media) outcast

Joy Mayer: Why journalism should be social

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    Joy Mayer| Engagement strategist,

    Joy Mayer, an industry leader in news organizations’ engagement with citizens, facilitated a conversation among Potter Conference participatns to identify and share some of their work in social media, and jobs yet to be done. Joy explored why it is important for news organizations to continue to grow their efforts in community engagement at the Walter B. Potter Sr. Conference held at the Reynolds Journalism Institute April 14-15, 2016.

    Go to Joy Mayer: Why journalism should be social

Kevin Jones: Engagement is more than a click

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    Kevin Jones| COO, St. Louis American

    Kevin Jones, chief operating officer at The St. Louis American, discussed how old-fashioned face-to-face meet-ups are one of the most powerful ways to build community connections and loyalty at the Walter B. Potter Sr. Conference held at the Reynolds Journalism Institute April 14-15, 2016.

    Go to Kevin Jones: Engagement is more than a click

Mark Nienhueser and Bryan Jones: Community connections: Small-town newspaper websites

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    Mark Nienhueser| Advertising director, Missouri Press Service

    Mark Nienhueser, advertising director for Missouri Press Service, and Bryan Jones, owner/publisher of The Versailles Leader-Statesman and Morgan County Press, discussed MPS' goal to get small-town newspapers online, and how it actually worked with The Versailles Leader-Statesman, at the Walter B. Potter Sr. Conference held at the Reynolds Journalism Institute April 14-15, 2016.

    Go to Mark Nienhueser and Bryan Jones: Community connections: Small-town newspaper websites

Mike Blinder: Stop overthinking and just sell audience!

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    Mike Blinder| President and founder, The Blinder Group

    Mike Blinder, president/founder of The Blinder Group, reported on two listening tours he took in the last year, offered a real-world case study revealing how Pamplin Media’s weekly and monthly newspapers developed a profitable native advertising program blending digital and print sponsored stories with social media and audience extension at the Walter B. Potter Sr. Conference held at the Reynolds Journalism Institute April 14-15, 2016.

    Go to Mike Blinder: Stop overthinking and just sell audience!

Ryan Martin: Creating the blueprint to start or grow a social media presence

Walt Potter: The Potter Listening Tour, Parts I & II

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    Walter B. Potter Jr.| Benefactor, Veteran journalist, Falls Church, Virginia

    Walt Potter, retired community newspaper publisher, reported on two listening tours he took in the last year, discussing the new technology challenges that all community newspapers face as well as how different audiences may or may not require different responses. at the Walter B. Potter Sr. Conference held at the Reynolds Journalism Institute April 14-15, 2016.

    Go to Walt Potter: The Potter Listening Tour, Parts I & II